Saludable

This three-month initiative was granted by the Colorado Health Foundation. For this project, Entravision was partnered with the Colorado Department of Public Health & Environment (CDPHE) Get Smart initiative and with a network of clinic partners to educate the Spanish-speaking audience about the proper use of antibiotics during cold and flu season.

Utilizing materials provided in Spanish by Get Smart, information was disseminated to both providers and to patients through the clinic network. The program's message was supported by several editorial stories, by live-to-tape two-minute interviews on Despierta Colorado and by inclusion in long form radio programming. The program's highlight was the creation of a loveable character who appeared in the television spots. Abuelita Angelina, a reformed over-user of antibiotics, admonished the Univision viewing audience to seek the advice of a health care professional before turning to antibiotics. The program's subsequent evaluation showed a demonstrable increase in the knowledge base of Colorado Spanish speakers around the issue of proper use of antibiotics.